Company Logos/Idents

We watched a series of company idents and used descriptive writing in order to discover what the compnaies were trying to portray. We watch 21st Fox, Universal Studios, Icon, Paramount Pictures and Lakeshore Productions.

It was quickly apparent that the larger companies (Fox, Universal and Paramount) had a very bold approach in order to emphasise their power over film. The smaller copmanies, like Lakeshore, used an unusual ident. They wanted to create a 'relaxed atomsphere' unlike the larger companies idents. In my opinion, they did this to break away from the other companies by using an alternative type of ident. This represented their independance.

This is the film production company 20th Century Fox. Their ident is big and bold which suggests that its a powerful company and has established itself in the media industry.

The production company Lakeshore Entertainment has a very different ident to 20th Century Fox. You can guess that it is much smaller company. I think it has chosen this particular ident to give variety and show that they make films recreationally rather than to show the "strength" or "power" or their company.

The Hangover Opening Sequence

We were assigned the task of re-creating the opening sequence of the film, The Hangover.
So far we have filmed each of the scenes and are currently in the process of editing our work. We filmed at a rural location in order to make our version as accurate as we possibly could. Since filming we have re-shot two scenes; the dress scene and the wedding cake scene. Furthermore, we need to re-record the speech in the final scene as it is not possible to hear the actors. Lastly, we created a film company 'Monster House Productions' and have made a title scene that simply says 'The Hangover.'

Fargo Review Article

5 things in the article that caught my attention...

1. The white setting to show the contrast form the usual dark theme.
2. The extensive dialogue in scenes to bring the speed of the film back to 'reality.'
3. The use of humor through-out the film, even during the killing scenes.
4. The way they avoid stereotypes by making the dominant male characters either fail or die.
5. The way in which the Coens bring to different storylines together to create one difinitive ending.

Introduction to AS Media Studies

So far in Media I have learnt about the following five rules...

-Mise En Scene
-Rule of Thirds
-Deconstruction of Images
-Camera Shot Stylings
-Denotation & Connotation

These are all very important rules and ideas that need to be used appropriately and carefully when creating a piece of work.